Projects & Experiences
A selection of work in communication, products, events, and experiences. Projects of diverse natures, driven by understanding context, coordinating involved fronts, and paying close attention to what each delivery needed to produce.
Fronteiras do Pensamento
Over thirteen years, I managed communication, marketing, product development, and production for one of the country's main thought and culture projects. The work encompassed brand and product strategy, campaigns, content, public and sponsor relations, speaker communications, in-person experiences, and digital formats. A continuous effort shaping how each topic, guest, and edition reached the public.
Retreat with Marcelo Gleiser
An immersive retreat for leaders, led by physicist Marcelo Gleiser and designed to bring together knowledge, nature, fellowship, and reflection. I managed retreat planning, location selection and preparation, participant journey design, hospitality, and coordinating involved teams. The work included overall structure as well as the details necessary to sustain the experience throughout the days.
Rio Innovation Week
Part of the team responsible for keynote guest coordination at Rio Innovation Week. The work involved schedule organization, hospitality, driver interface, production and backstage teams, and guest accompaniment throughout the event to ensure every appearance ran according to plan.
Jordan Peterson: Brazilian tour
Involvement in delivering Jordan Peterson's Brazilian tour, with events in São Paulo and Porto Alegre. The work began with ticket sales launch and communication campaign development, progressing to local event production. In the final phase, I led coordination across involved fronts, reorganizing processes, teams, and suppliers to ensure tour execution according to planning and project requirements.
Tecnopuc
Executive production and development of an experience for the InovaGOV Capacity Building program, held by Tecnopuc in partnership with the State Government of Rio Grande do Sul and the British Embassy. As part of the programming, we conceived Ancestral Technology, a sensory installation in the Multiverse Room combining image, sound, aroma, and interaction. The proposal was to create a shift in pace and perception, utilizing technology not as an isolated tool, but as part of a physical and sensory experience.
Insper Agro Global
Structuring and communication of institutional content for Insper's Global Agribusiness Center. The center produced relevant knowledge. The work consisted of organizing how this knowledge circulated across communication channels, website, publications, news, studies, and materials capable of making this output visible to its intended audience.
Marcos Jank
Structuring Marcos Jank's professional presence to organize his trajectory, record his output, and establish a consistent foundation for his public engagement and keynote speaking. Work involved website concept and development, content and social media organization, and institutional materials such as biography, presentations, and media kit. The project organized his legacy and brought coherence across all contexts of his work.
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